If there is something that has always perplexed me about Americans (myself included) is the fixation on using Apple designed devices.
Image Credit: Gwendal Le Bec, image discovered on Slate.
Although Android surpasses Apple in the number of devices uses globally, iPhone is considered the gold standard when it comes to younger generations.
American teens and twenty-somethings are so entranced by Apple that they feel they would be shunned by society if they ditch the iPhone. This doesn’t just allow Apple to sell more iPhones, it also enables them to sell more of other products.
Apple ships 26 iPads, 17 Apple Watches, and 35 pairs of AirPods for every 100 iPhones. In contrast, Samsung sells fewer than 11 tablets, 6 smartwatches, and 6 earbuds for every 100 phones.
Apple has a close-knitted ecosystem and pairing Apple devices with other products leads to a sub-optimal user experience.Phone Arena
The article further goes on to explain iMessage as the reason, but that is absurd as there are numerous messenger services available (on iOS/iPadOS & Android) that rival iMessage.
I think the issue boils down to the device & apps “simply working” & the fact that many celebrities use iPhones & are seen “in the wild” with them.